Trying to get your website on the first page of search results? It’s not a walk in the park anymore. It’s more like a never-ending, cut-throat battle with new challengers popping up every day. Old techniques, like keyword stuffing, have been tossed out of the window, and the landscape is evolving, with recent trends and even AI joining the content creation party. Juggling these changes while running your business can feel like spinning plates. But fear not; there are SEO wizards out there who are absolute aces at working with B2B clients.
These folks are the best at website optimisation and organic SEO, carefully piecing together strategies that launch businesses into the limelight of their industries. They’re not just good at what they do; they’re forward-thinkers who can spot market trends from a mile away and adjust on the fly. In this article, we’re going to shine a spotlight on the top 10 B2B online visibility consultants in the industry. We’ll dive into their game plans, victories, and how they can help your business reach for the stars. So, stick around; you won’t want to miss this.
Alexej Pikovsky
Topping our list is Alexej Pikovsky, an accomplished B2B and B2C SEO expert with a strong background in the field of online growth. As the B2B founder and CEO of NUOPTIMA, a thriving digital marketing agency, Pikovsky has proven that even a global pandemic can’t hinder his knack for business. While many firms closed their doors in 2020, Pikovsky opened new opportunities, steering NUOPTIMA to profitability. Under his leadership, the agency has seen a significant boost, going from $0 to $1.2M in revenue and winning several awards along the way.
But let’s rewind a bit. Pikovsky’s journey in digital marketing didn’t start with NUOPTIMA. Alexej is an investor turned operator. Alexej started his journey in Investment Banking at Nomura in London, followed by many years as an investor in venture capital (Delin Ventures) and private equity. That time allowed him to study different business models, understand different growth levers, and also grow his ability to fundraise.
At the end of 2019, Alexej started a marketplace in the CBD industry, an industry where SEO is key to success. On the back of the success story with the marketplace, NUOPTIMA was born, and subsequent rounds of capital have been raised to create alphawellbrands.com – a holding of profitable internet businesses.
- Company: NUOPTIMA
- Specialisation: SEO, Digital Marketing, E-Commerce
- Based in: London, United Kingdom
- LinkedIn Profile: /alexej-pikovsky
Viktor Bartak
Viktor Bartak is a highly skilled online marketing expert with a remarkable 15 years of experience. He is the Head of SEO at a reputable firm – NUOPTIMA, based in London. Over the years, Bartak has worked with 300+ businesses across both B2B and B2C sectors, including but not limited to cybersecurity, social media, eCommerce, tourism, SaaS, fintech, private clinics, agriculture, clothing manufacturers, and real estate. This diverse exposure has equipped him with a deep understanding of various industries, enabling him to develop and implement effective website enhancement strategies tailored to each client’s unique needs.
Viktor Bartak is also recognised as an award-winning SEO Expert. He has undertaken and accomplished numerous SEO projects, empowering businesses to optimise their websites, boost traffic, and generate higher revenue. His expertise is evident in his ability to fix technical SEO mistakes, create new content, build backlinks, and more.
Working with Bartak is akin to entering a partnership. He becomes an extension of the team, a true collaborator who takes time to understand the business, its unique needs, and challenges, and crafts an SEO game plan that’s just right. He ensures regular communication, thorough data reporting, and a transparent working relationship.
- Company: NUOPTIMA
- Specialisation: SEO, Digital Marketing
- Based in: London, United Kingdom
- LinkedIn Profile: /viktor-bartak
Aman Ghataura
Aman Ghataura specialises in driving growth for B2B service providers and SaaS businesses. As the Head of Growth at NUOPTIMA, Ghataura has amassed an impressive portfolio, which includes spending over $3m+ in paid ads, generating qualified 100s of sales calls, and steering an agency from inception to £1m ARR in just 18 months.
Ghataura’s educational background is as impressive as his professional achievements. He is an alumnus of Imperial College London, where he completed his MSci in Physics. This strong academic foundation has undoubtedly played a significant role in his analytical approach to SEO and digital marketing.
Ghataura is also a sought-after professional known for his workshops, where he shares his organic strategies. He regularly contributes to the digital marketing community through various platforms, including his LinkedIn and NUOPTIMA’s YouTube channel, where he hosts informative sessions on topics like forecasting ROI from SEO.
- Company: NUOPTIMA
- Specialisation: B2B Marketing, SEO, Email Marketing, E-Commerce, Webinar Funnels, Ghostwriting, Personal Branding
- Based in: London, United Kingdom
- LinkedIn Profile: /amangrowth
Lisa Mazharova
When it comes to website optimisation, content is king. And that’s exactly what Lisa Mazharova is best at! She is a seasoned content strategist and Lead Editor at NUOPTIMA and has a unique talent for crafting SEO-rich copies. Mazharova heads a team of over 20 SEO writers, guiding them to produce articles that consistently excel on search engine results pages (SERPs) and attract organic traffic to the website. Her ability to translate complex marketing objectives into actionable guidelines ensures that her team adapts quickly to changing search engine algorithms and industry trends, keeping ahead of the competition and retaining a competitive advantage in the digital world.
With a decade of experience under her belt, Mazharova has mastered the art of discerning the type of content that best aligns with different clients’ needs. She doesn’t believe in a trial-and-error approach. Instead, Mazharova employs a foolproof plan with in-depth keyword research, competitor analysis, and meticulous progress tracking via Google Analytics. This methodology has helped her consistently deliver impressive results for a multitude of clients.
Mazharova’s area of expertise extends into the technical and medical fields, where she has successfully spearheaded numerous SEO and content projects. Her academic background, an MSc in Biochemistry from the University of Maryland, US, has been a significant asset in her work within these specialised sectors.
- Company: NUOPTIMA
- Specialisation: SEO, Content Strategy
- Based in: Ukraine
- LinkedIn Profile: /lisa-mazharova-095a47134
Matt Cutts
Born in 1997, Matt Cutts is an American software engineer who served as the Administrator of the United States Digital Service. However, he is best known for his work with Google, where he was part of the search quality team focusing on SEO issues and was the former head of the web spam team.
However, Matt’s journey into the world of search began while working on his PhD at the University of North Carolina at Chapel Hill. He joined Google as a software engineer in January 2000. Before working with the search quality group at Google, Matt worked with the ads engineering group and SafeSearch, Google’s family filter, which he designed. His work earned him the nickname “porn cookie guy” for his unique approach to tackling unwanted pornography in search results.
In addition to his work at Google, Matt has been an active participant in the broader tech community. He has offered counsel and made assertions concerning assistance pertaining to the utilisation of the Google search engine and associated matters. He has also been involved in challenging developers to make Microsoft Kinect more compatible with the Linux operating system.
- Company: United States Digital Service
- Specialisation: SEO, Content Strategy
- Based in: Washington DC, USA
- LinkedIn Profile: /mattcutts
Neil Patel
Neil Patel’s foray into digital marketing began with creating a job board named Advice Monkey. After investing $5,000 into the site’s development, he soon realised the crucial role of marketing in ensuring its success. However, his encounters with various internet marketing firms left him disappointed, prompting him to take matters into his own hands. Despite the initial buzz around Advice Monkey, the site eventually fell through due to its inability to handle credit card transactions.
Undeterred by this setback, Patel, along with his business partner, went on to establish Crazy Egg. The company generated considerable excitement upon its launch. Although they faced initial challenges in procuring funding, Crazy Egg ultimately turned profitable. This success spurred Patel and his partner to establish additional software companies, including KISSmetrics, which was later acquired.
Presently, Patel’s website, NeilPatel.com, serves as an invaluable asset for businesses and marketers aiming to promote their products and services online. The site consistently publishes between 10-20 posts every week and is perpetually enhancing its SEO software, Ubersuggest. Patel has also initiated digital marketing agencies globally to provide direct assistance to businesses. With a workforce of over 400 employees worldwide, these agencies continue to expand and thrive.
- Company: Neil Patel Digital
- Specialisation: SEO, Digital Marketing
- Based in: Las Vegas, Nevada
- LinkedIn Profile: /neilkpatel
Rand Fishkin
Rand Fishkin left the University of Washington in 2000 to dedicate himself fully to his mother’s small business marketing firm, where he served as a web designer. Four years later, in 2004, he established the SEOmoz blog, which gradually gained immense popularity, transforming it into the leading online community and content hub for search marketers worldwide. In 2007, the company underwent a shift from consulting services to software, and Fishkin assumed the position of CEO at the rebranded company, now known as Moz.
During his seven-year tenure as CEO, Fishkin grew Moz to over 130 employees, with revenues exceeding $30M and traffic to over 30M visitors per year. He led two rounds of finance, three acquisitions, and a rebranding. Fishkin stepped down as CEO in 2014 during a struggle with depression and left the company four years later.
Fishkin embarked on a new venture in 2018, co-founding SparkToro with Casey Henry. That same year, he authored “Lost and Founder: A Painfully Honest Field Guide to the Startup World”, published by Penguin/Random House. He maintains an active presence on various social media platforms, including Mastodon, LinkedIn, Instagram, Twitter, and Facebook. His speaking portfolio encompasses multiple presentations and videos, and he has established specific criteria for virtual and in-person events.
- Company: SparkToro
- Specialisation: SEO and Digital Marketing
- Based in: Seattle, Washington, USA
- LinkedIn Profile: /randfishkin
Brian Dean
Brian Dean is the founder of Backlinko, a platform that offers next-level SEO training and link-building strategies. His journey in the digital marketing world was not straightforward; after experiencing failure with his first five online businesses, Dean finally found success in the personal finance space in 2012. He created Backlinko to share the lessons he learned along the way.
Backlinko has since become one of the most popular marketing blogs online, offering actionable tactics that marketers can implement to expand their online enterprises. Dean’s approach to
SEO goes beyond the common advice of “create great content”. He provides actionable website optimisation advice that gets results, focusing on the exact tips, strategies, and techniques needed for higher rankings.
Dean’s effective online marketing guidance has attracted marketers from companies like Apple, Disney, IBM, and Amazon to subscribe to his email newsletter. His work has been recognised by several industry experts, with accolades such as “one of the world’s most sought-after corporate content optimisation specialists” and “SEO genius”.
- Company: Backlinko
- Specialisation: SEO and Digital Marketing
- Based in: Boston, Massachusetts
- LinkedIn Profile: /brianedean
Danny Sullivan
Born in 1965 and raised in California, Danny Sullivan graduated from the University of California, Irvine, and pursued a career as a journalist, contributing to renowned publications like the Los Angeles Times and the Orange County Register. He co-founded Maximized Online with programmer Ken Spreitzer and later moved to England for several years before returning to Newport Beach, California.
Sullivan started Search Engine Watch in 1997, a website offering tips on achieving good search engine results. After selling it in 2006, he co-founded Search Engine Land, a news website. The site provides information on keyword research, search marketing trends, paid search advertising, and SEO, as well as marketing analysis, guidance, tips, techniques, and how-to guides.
In 2017, Sullivan joined Google as an adviser at its search division. In this role, he serves as Google’s public Search Liaison, helping people better understand search and helping Google better hear public feedback. His work has been instrumental in shaping the search engine marketing industry, and his insights continue to guide professionals in the field.
- Company: Google
- Specialisation: SEO and Digital Marketing
- Based in: California, USA
- LinkedIn Profile: /dannysullivan
Ann Smarty
Ann Smarty’s internet marketing career is marked by her contributions to a variety of high-profile marketing and business media sites, including Small Biz Trends, Business.com, and Chamber Of Commerce. She has also worked as a community manager at SEOchat and Threadwatch, as well as as the Editor-in-Chief of one of the world’s largest marketing blogs. Mashable, Lifehack, Search Engine People, MakeUseOf, Social Media Examiner, and MarketingProfs have all published her work.
In addition to her writing, Smarty has contributed to the Search Engine Rankings Factors by Moz and is a regular speaker at the Pubcon Conference. She is also an active contributor to Search Marketing Standard magazine and has developed several marketing tools and courses that are highly actionable, embodying her belief in learning by doing.
Smarty is also very active on social media, with a strong presence on Twitter, LinkedIn, Facebook, Pinterest, and Slideshare. Her dedication to sharing her expertise and helping others succeed in SEO and digital marketing is evident in her numerous contributions to the industry. Whether through her blog posts, courses, or social media interactions, Smarty continues to be a valuable resource for anyone looking to navigate the world of SEO.
- Company: Internet Marketing Ninjas
- Specialisation: SEO and Digital Marketing
- Based in: New York, USA
- LinkedIn Profile: /annsmarty
Conclusion
In the ever-evolving world of SEO, having the right guidance can make all the difference. These 10 B2B SEO experts are the industry’s trailblazers, each with unique approaches and invaluable insights. They’ve paved the way in search engine marketing, providing actionable strategies and resources that have helped countless businesses succeed online. Whether you’re an experienced marketer or a newcomer, their knowledge may help you manage the complexity of website optimisation and stay ahead of the competition. So, take a leaf out of their book, apply their strategies, and watch your online presence soar. Remember, in the world of SEO, learning never stops. Happy optimising!
