Should we use AI to resurrect digital ‘ghosts’ of the dead?

Experts warn safeguards are necessary as the digital afterlife industry grows

A screenshot of a fake website, showing a young girl hugging an older woman. The tagline says "Be the favorite grandkid forever"

MaNana isn’t a real company. However, it’s possible with today’s generative AI technology to use data from a grandparent who has died to create an interactive deepfake bot. Researchers used a research technique called design fiction to conceptualize this disruptive vision of society and explore its potential ethical issues.